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Sunday, December 15, 2013

Brand watch SOTC: Taking places

SOTC: Taking places
SOTC’s advantage lies in the fact that it provides its customers affordable but enjoyable travel solutions from a wide array of packages and deals at attractive prices.
Kuoni India’s key outbound travel subsidiary, SOTC – is India’s largest outbound tour operator. Kuoni Travels, the world’s leading tour operator, took over the brand in 1996. Since then it has become a leader in all sections including escorted tours, free individual travel, special interest tours and domestic holidays. Its wide variety of holiday packages has taken the concept of holidaying to a whole new level. It has definitely redefined the concept of organised leisure travel in India. Till date, SOTC has escorted over 4 lakh passengers across the globe to various destinations such as Europe, the USA, Australia, New Zealand, the Far East, Africa and so on.

Founded by Alfred Kuoni in 1906, the Kuoni Group is one of the world’s leading travel corporations with an annual turnover of over CHF 4 billion. With its corporate headquarters located in Zurich, Switzerland, Kuoni has a worldwide workforce of over 7,502 employees. The brand’s core focus is leisure travel and destination management businesses.
Scoring high on customer service
The strength of SOTC lies in the fact that the travel brand has empathised with budget travellers and came up with packages like cost saver tours, which have been designed keeping in mind the budget of the tourist without compromising on holiday prerequisites. SOTC offers its customers the chance to experience Europe and Southeast Asia at prices that one could only have dreamt of earlier. With SOTC’s cost saver tours, budget travellers enjoy the same inclusions as on a regular tour.
Products & services
As one of the leading service providers, it offers various travel packages for individuals, corporate and groups. SOTC’s outbound business operations include packaged group tours as well as individual holidays. SOTC World Famous Tours caters to those who seek comfort in group travel. Cost Saver Tours by SOTC have been designed keeping in mind the budget traveller. SOTC Do It Yourself Holidays caters to seasoned travellers who want to travel the world at their own pace. The holidays are tailored according to the traveller’s personal requirements. SOTC Holidays of India has a wide variety of choices for every kind of traveller – be it families, youth, students, honeymooners, groups or individual for a vacation in India. SOTC Holidays of India has a variety of holiday choices like: Classic Holidays of India, Fun-filled Beaches of India, Hill Stations & Quick Getaways and Spiritual Retreats. It has sorted all holiday packages into Standard, First and Deluxe Class categories. SOTC Corporate Tours provide personalised solutions for various MICE (Meetings, Incentives, Conferences and Events) related travel needs.

SOTC has not only fully utilised the existing market potential but has also created new markets through innovative packaging. Realising the significance of different segments across India, SOTC also pioneered tours conducted in Marathi and Gujarati under its SOTC brand extensions namely, ‘Bhraman Mandal’ and SOTC ‘Gurjar Vishwadarshan’. Such custom-built products go a long way in making it the number one travel brand in the country. An example of its customised tours would be the SOTC Durga Puja Holiday Bazaar. Customers who booked the tour got the opportunity to meet and greet Sourav Ganguly, former skipper of the Indian cricket team. Booking with SOTC earned the customers an exclusive evening with their favourite cricketer and they also received special souvenirs autographed by him.
Another example would be that of the SOTC Sports and Premium Ticket Hub’s tie-up that offers sports tours around the world. This innovative and path breaking partnership offers great deals, discounts, exciting offers to various sports events exclusively for the SOTC customers. These extraordinary sports events include European Football, UEFA Champions League, FIFA 2010 World Cup, ATP Grand Slam Tennis Tournaments (Australian Open, French Open, Wimbledon and US Open). SOTC has also launched a one-of-its-kind tour called ‘Monalisa’ – all-women tours to Europe and the Far East. Such tours are a boon for women who would love to travel alone but often hold back for security concerns.


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