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Sunday, December 15, 2013

Brand watch :Blue Dart: Always on Time

Blue Dart: Always on Time
One of the most reliable courier and package distribution companies in the country, through its relentless efforts Blue Dart has been able to establish for itself a name that is trusted in the market
Reputation built on trust
For more than 25 years, Blue Dart has maintained its position as the fastest and the most reliable door-to-door delivery service for small packages and documents. Khushroo Dubash, Clyde Cooper, and Tushar Jani established Blue Dart Courier Services with a capital base of Rs 30,000 in 1983. The same year it forged ties with Gelco Express International U.K., and introduced India’s first international air package express service.
Since then it has been serving customers by delivering packages across more than 25,000 locations domestically and more than 200 countries and territories across the globe. Blue Dart’s sales alliance with DHL, the leading global brand in express distribution services has helped it with the international part of its business.
Blue Dart’s leadership in the sector is a testimony to the strong marketing and distribution strategies that it has employed over the years. Its success to a large extent depends upon the infrastructure that it has developed to help in smoothening out the wrinkles in the whole process i.e. from the time the customer delivers the package to the time it gets delivered.
The offerings that Blue Dart has on its platter range from the Domestic Priority to the International Services, thereby making it one of the widely covering courier service providers in the country. The Domestic priority is the fastest, highly reliable, door-to-door day-definite delivery service within India. This is, as may be called the flagship service of the company, delivering packages to over 25,000 locations in India. The facility of real time tracking of the package through the net and the free computerised proof of delivery makes it all the more attractive service.
International services are what make Blue Dart a truly wide networked courier and package Distribution Company. The international services follow the guidelines laid down by DHL. The services being offered under International Services are DHL Document Express (DOX), DHL Worldwide Package Express (WPX) and the Jumbo Box (Jumbo Box – 25 kgs. and Jumbo Junior -10 kgs.), a one-stop shipping process for consistent, time-definite, door to door delivery of international documents and packages.
Customer connect
As a brand Blue Dart hardly requires any bandwagon advertisements and promotions as the trust and confidence as well as the brand recall that it enjoys among its customers is a clear indication of how well Blue Dart has serviced its customers. Blue Dart has created a unique way of communicating its excellence in the courier and package distribution industry by being conferred with numerous international and national awards that speak volumes about the care that Blue dart takes in making sure that its customers are satisfied.
In 2009 Blue Dart DHL together made sure that the ‘Rakhi’ was delivered on time at the time of ‘Raksha Bandhan’ festival. This was called the ‘Rakhi Express’ and it helped Indian women to send their love and wishes to their brothers on time, even as the country was experiencing uncertain monsoons. This service was also provided at a reasonable price ranging between Rs 150 and Rs 200. Through this and many other related services Blue Dart has consistently maintained a loving and fruitful relationship with its customers.
Every endeavour that Blue Dart makes is based on providing its customers with great, timely services at affordable prices. To achieve these goals, Blue Dart has developed a state-of-the-art infrastructure that is supplemented with the enthusiasm and efficiency of its people. It also has started Blue Dart aviation which is the air network of Blue dart to keep everything running smoothly and delivering on time.
Blue Dart’s brand equity has been earned by keeping its customers at the focal point of all its strategies and services. Great service, speed, value have ensured in making Blue Dart clearly stand out for setting the benchmark in the logistics industry.


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